Marketing, LLC., we believe that a
websites effectiveness is
determined based on several important factors:
1. Visual Appeal
Obviously, a website design
aesthetically pleasing. A well
presented site evokes a sense of professionalism. It reduces
bounce rate (the percentage of visitors who leave after coming
to your site), and improve form conversions.
functionality of a website deals
with the interaction between the website and the visitor. To
determine your function ask yourself this "What is
functional quality of your site is
determined by how well it performs allows the visitor to fulfill
This facet of online
effectiveness can be summed up in one word: "Simplicity".
Too often, a website, in an attempt to be "flashy" or visually
"unique" is too complicated for the end-user. Remember, that
while visual appeal is important it is of no use if a potential
client cannot easily navigate your site.
Keep it simple!
This is often an overlooked component of an effective website
and related to the last point. It is addressed with a "yes"
response to the following question: "Does your website meet the
NEED of the visitor". Google.com is arguably the most used
search engine in the world. Their website has only a lone search
tool. Why? Because they understand the NEED of their visitors.
Finally, a websites effectiveness is directly influenced by
online visibility . You could hypothetically have the most
visually appealing, functional and user-friendly website online.
However, if it does not have any
online visibility then you will
not receive visitors and consequently generate no business.
Zenith Marketing understands all of the 5 factors of an
effective website. Our websites are the perfect blend of visual
appeal, consumer-focused design simplicity, and purpose-driven
functionality. Furthermore, all of our sites are built "search
engine friendly", which maximizes your online visibility
potential and ensures improved ranking if you decide to market
in the future.