Custom Website
Design Philosophy
At Zenith Marketing,
LLC., we believe that a websites effectiveness is determined
based on several important factors:
1.
Visual Appeal
Obviously, a website
design must be aesthetically pleasing. A well presented site
evokes a sense of professionalism. It reduces bounce rate (the
percentage of visitors who leave after coming to your site), and
improve form conversions.
2.
Functionality
The functionality of
a website deals with the interaction betwen the website and the
visitor. To determine your function ask yourself this "What is
product/service?". The functional quality of your site is
determined by how well it performs allows the visitor to fulfill
product/service need.
3.
User-friendliness
This facet of online
effectiveness can be summed up in one word: "Simplicity". Too
often, a website, in an attempt to be "flashy" or visually
"unique" is too complicated for the end-user. Remember, that
while visual appeal is important it is of no use if a potential
client cannot easily navigate your site. Keep it simple!
4.
Purpose
This is often an
overlooked component of an effective website and related to the
last point. It is addressed with a "yes" response to the
following question: "Does your website meet the NEED of the
visitor". Google.com is arguably the most used search engine in
the world. Their website has only a lone search tool. Why?
Because they understand the NEED of their visitors.
5.
Visibility
Finally, a websites
effectiveness is directly influenced by online visibility . You
could hypothetically have the most visually appealing,
functional and user-friendly website online. However, if it does
not have any online visibility then you will not receive
visitors and consequently generate no business.
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