custom website designZenith Marketing

Pay Per Click Marketing FAQ

 

1. What is Sponsored Search Engine Placement?
2. How much do I pay if someone clicks on the link to my Web site?
3. What search engines will my listings appear on?
4. What is Yahoo! Search Marketing?
5. What is Google AdWords?
6. What if I already use Yahoo! Search Marketing or Google AdWords?
7. Why would I pay for search engine results?

1. What is Sponsored Search Engine Placement?
Sponsored search engine placement is an online marketing system whereby advertisers may bid for search engine results for certain keywords. The highest bidder for each keyword will be listed at the top of the search engine listings page. Advertisers will only be charged when a prospect actually clicks on their advertisement.

 

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2. How much do I pay if someone clicks on my advertisement?
Every time someone clicks on your advertisement, you will pay the fee associated with the specific term searched for and clicked on. This fee can vary substantially ranging from a minimum bid of $0.10/click to super-competitive keywords reaching up to $25.00/click. Zenith Marketing will work with you to determine an appropriate, realistic and viable budget for your placement campaign.
 

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3. Where will my listings appear?
The only two sponsored search programs worth considering are Google's Adwords and Yahoo's Sponsored Program.

  • Listing with Yahoo! Search Marketing will cause your advertisement to appear on Yahoo and its partners sites including: MSN, AltaVista, Excite, Netzero, Dogpile, ConsumerReview.com, Rent.com, and HomeGain.com.

  • Listing with Google Adwords will cause your advertisement to appear on Google and its network including: AOL, Lycos, Netscape, AskJeeves, Earthlink, Shopping.com, CompuServe, AT&T Worldnet, Business.com, The New York Times, Food Network.com & HGTV.

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4. What is Yahoo! Search Marketing?
Yahoo! Search Marketing
is an industry leader in sponsored search engine placement. Yahoo's sponsored search advertising program allows advertisers to have their listings guaranteed to show in some of the most visited sites on the internet including: Yahoo!, AltaVista, Excite & NetZero.
 

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5. What is Google AdWords?
Google AdWords is a division of Google, and the undisputable leader in sponsored search placement. Google Adwords allows advertisers to create their own ads, determine their own keywords and publish them on Google as well as its partner sites and content network. This allows advertisers to have their advertisement to be visible, within 15 minutes, on sites such as: AOL, Lycos, Netscape, Ask Jeeves, Earthlink, Shopping.com, CompuServe, AT&T Worldnet, Business.com, The New York Times, Food Network.com & HGTV
 

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6. What if I already use Yahoo! Search Marketing or Google AdWords?
If you have already created an account with either Yahoo! Search Marketing or Google Adwords, we will simply take over the maintenance, management and reporting of the existing campaign. This allows you to monitor our progress if you so wish and us to improve your marketing efficiency without having to create a new account.
 

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7. Why would I pay for search engine results?
Because optimization becomes ever-increasingly difficult to maintain and impossible to guarantee, paying for search engine placement is the only way to ensure that when consumers search for your product/service in your service area, you are visible. This marketing is much more effective in that you are only paying when your marketing is working for you - i.e. you're only paying when you are actively hitting your target market. What is the value of guaranteeing your visibility when your core target market is searching for your product/service?
 

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