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Pay Per Click
Marketing FAQ
1. What is
Sponsored Search Engine Placement?
2. How much do I pay if someone clicks on the link to my Web
site?
3. What search engines will my listings appear on?
4. What is Yahoo! Search Marketing?
5. What is Google AdWords?
6. What if I already use Yahoo! Search Marketing or Google
AdWords?
7. Why would I pay for search engine results?
1. What is Sponsored Search Engine Placement?
Sponsored search engine placement is an online marketing system
whereby advertisers may bid for search engine results for
certain keywords. The highest bidder for each keyword will be
listed at the top of the
search engine listings page.
Advertisers will only be charged when a prospect actually clicks
on their advertisement.
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2. How much do I pay if someone clicks on my advertisement?
Every time someone clicks on your
advertisement, you will pay the fee associated with the
specific term searched for
and clicked on. This fee can vary substantially ranging from a
minimum bid of $0.10/click to super-competitive keywords
reaching up to $25.00/click. Zenith Marketing will work with you
to determine an appropriate, realistic and viable budget for
your placement campaign.
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3. Where will my listings appear?
The only two sponsored search programs worth considering are
Google's Adwords
and Yahoo's Sponsored Program.
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Listing with Yahoo!
Search Marketing will cause your advertisement to appear on
Yahoo and its partners sites including: MSN, AltaVista, Excite, Netzero, Dogpile, ConsumerReview.com, Rent.com, and HomeGain.com.
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Listing with Google Adwords will cause your advertisement to
appear on Google and its network including: AOL, Lycos,
Netscape, AskJeeves, Earthlink, Shopping.com, CompuServe, AT&T
Worldnet, Business.com, The New York Times, Food Network.com &
HGTV.
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4. What is Yahoo!
Search Marketing?
Yahoo! Search Marketing is an
industry leader in sponsored search engine placement.
Yahoo's sponsored search advertising
program allows advertisers to have their listings guaranteed to
show in some of the most visited sites on the internet
including: Yahoo!, AltaVista, Excite & NetZero.
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5. What is Google AdWords?
Google AdWords is a
division of Google, and the undisputable leader in sponsored
search placement. Google Adwords
allows advertisers to create their own ads, determine their own
keywords and publish them on Google as well as its partner sites
and content network. This allows advertisers to have their
advertisement to be visible, within 15 minutes, on sites such
as: AOL, Lycos, Netscape, Ask Jeeves, Earthlink, Shopping.com,
CompuServe, AT&T Worldnet, Business.com, The New York Times,
Food Network.com & HGTV
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6. What if I already use Yahoo! Search Marketing or Google
AdWords?
If you have already created an
account with either Yahoo! Search Marketing or Google Adwords,
we will simply take over the maintenance, management and
reporting of the existing campaign. This allows you to monitor
our progress if you so wish and us to improve your marketing
efficiency without having to create a new account.
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7. Why
would I pay for search engine results?
Because optimization becomes
ever-increasingly difficult to maintain and impossible to
guarantee, paying for search engine placement
is the only way to ensure that when consumers search for your
product/service in your service area, you are visible. This
marketing is much more effective in that you are only paying
when your marketing is working for you - i.e. you're only paying
when you are actively hitting your target market. What is the
value of guaranteeing your visibility
when your core target market is searching for your
product/service?
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