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4. What is
Yahoo! Search Marketing?
Yahoo! Search Marketing is an industry leader in sponsored
search engine placement. Yahoo's sponsored search advertising
program Overture allows
advertisers to have their listings guaranteed to show in some of
the mostvisited sites on the internet including: Yahoo!, MSN,
AltaVista, Excite & NetZero.
5. What is Google AdWords?
Google AdWords is a division of Google, and the undisputable
leader in sponsored search placement. Google Adwords allows
advertisers to create their own ads, determine their own
keywords and publish them on Google as well as its partner sites
and content network. This allows advertisers to have their
advertisement to be visible, within 15 minutes, on sites such
as: AOL, Lycos, Netscape, Ask Jeeves, Earthlink, Shopping.com,
CompuServe, AT&T Worldnet, Business.com, The New York Times,
Food Network.com & HGTV
6. What if I already use Yahoo! Search Marketing or Google
AdWords?
If you have already created an account with either Yahoo! Search
Marketing or Google Adwords, we will simply take over the
maintenance, management and reporting of the existing campaign.
This allows you to monitor our progress if you so wish and us to
improve your marketing efficiency without having to create a new
account.
7. Why would I pay for search engine results?
Because optimization becomes ever-increasingly difficult to
maintain and impossible to guarantee, paying for search engine
placement is the only way to ensure that when consumers search
for your product/service in your service area, you are visible.
This marketing is much more effective in that you are only
paying when your marketing is working for you - i.e. you're only
paying when you are actively hitting your target market. What is
the value of guaranteeing your visibility when your core target
market is searching for your product/service?
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