Search Engine
Marketing
Search
Engine Marketing is broken up into two different categories,
namely,
search engine optimization (SEO) and
pay per click
search engine marketing (PPC).
Search Engine Optimization (SEO):
Search Engine Optimization is
process of naturally improving your sites rankings for a certain
industry and coverage area.
Pay Per Click Search Engine Marketing (PPC):
Pay per click (PPC)
is an advertising model used on search engines, advertising
networks, and content websites where advertisers only pay when a
user actually clicks on an ad to visit the advertiser's website.
Why Search Engine Marketing?
Countless prospects browse for products and services on the most
popular search engines (Google, Yahoo, AOL, Ask Jeeves etc.)
each month.
Search Engine Marketing allows you to reach the
potential customers in your exact region, giving your site the
highly-qualified and targeted traffic you need.
With
Search Engine Marketing it is easier to analyze your return
and marketing efficiency with
Search Engine Marketing.
With cost-per-click (CPC) advertising, you pay only when a
customer actually clicks on your ad.
With cost-per-click advertising, you can calculate to the penny
what it costs to drive traffic to your website, generate
qualified leads, facilitate sign ups for a service, or refer
business to a local affiliate or franchisee.
The average cost-per-lead for search marketing is just 29 cents,
versus the $9.94 average cost-per-lead for direct mail or $1.18
cost-per-lead for the Yellow Pages.
Search Engine Marketing helps you target your market better.
Search Engine Marketing can target users by location, allowing
you to reach home buyers and sellers specifically within your
service area(s).
53% of consumers regularly gather local information online.
Local commercial searches – those seeking merchants "near my
home or work" – represent 25.1% of all searches performed by
online shoppers.
Local consumers with Internet access use search engines 22% more
often than printed Yellow Pages.
Finally you must decide which technique is better for your
company/organization. Below is a breakdown of the advantages and
disadvantages of either strategy.
Search Engine Optimization is process of naturally improving
your sites rankings for a certain industry and coverage area.
Search engine marketing is by far the most effective and
pro-active marketing today. It allows consumers to connect with
relevant and local businesses at the right time.
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