Search Engine Marketing

Search Engine Marketing is broken up into two different categories, namely, search engine optimization (SEO) and pay per click search engine marketing (PPC).

Search Engine Optimization (SEO): Search Engine Optimization is process of naturally improving your sites rankings for a certain industry and coverage area.
 

Pay Per Click Search Engine Marketing (PPC): Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

WHY SEARCH MARKETING?

Countless prospects browse for products and services on the most popular search engines (Google, Yahoo, AOL, Ask Jeeves etc.) each month. Search Engine Marketing allows you to reach the potential customers in your exact region, giving your site the highly-qualified and targeted traffic you need.

With Search Engine Marketing it is easier to analyze your return and marketing efficiency with Search Engine Marketing.

• With cost-per-click (CPC) advertising, you pay only when a customer actually clicks on your ad.

• With cost-per-click advertising, you can calculate to the penny what it costs to drive traffic to your website, generate qualified leads, facilitate sign ups for a service, or refer business to a local affiliate or franchisee.

• The average cost-per-lead for search marketing is just 29 cents, versus the $9.94 average cost-per-lead for direct mail or $1.18 cost-per-lead for the Yellow Pages.

Search Engine Marketing helps you target your market better.

• Search Engine Marketing can target users by location, allowing you to reach home buyers and sellers specifically within your service area(s).

• 53% of consumers regularly gather local information online.

• Local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches performed by online shoppers.

• Local consumers with Internet access use search engines 22% more often than printed Yellow Pages.

Finally you must decide which technique is better for your company/organization. Below is a breakdown of the advantages and disadvantages of either strategy.
Search Engine Optimization is process of naturally improving your sites rankings for a certain industry and coverage area. Search engine marketing is by far the most effective and pro-active marketing today. It allows consumers to connect with relevant and local businesses at the right time.